Gamification was first used in the area of advertisement and the entertainment industry, but it has spread vastly into all industries over the last years. The idea is simple: getting in contact with the employees’ emotions through triggering the affinity to play.
The theory of gamification knows three central elements: flow, intrinsic motivation, and engagement loops.
At rready, the flagship KICKBOX program makes use of a gamified approach too. Here, the engagement loop consists of a three-stage structure:
To begin with, participants receive the RedBox that contains a starting credit of 1,000 Swiss francs and a time budget of 20 percent of their working time. After two months, participants prepare pitches; those who succeed receive the BlueBox and have thus successfully reached the next step. The time limit then is two to four months, with an increase in the monetary budget as well. The goal is to receive a GoldBox – given only to the most convincing and promising ideas. Whoever achieves this, is free to dedicate themselves to their own idea, full-time.
The actual receiving of a Box itself unleashes intrinsic motivation: who doesn't enjoy getting a package containing nice things? The Box contains a budget, a time voucher, documents, contacts, candy bars, and merchandise. Additional motivation comes from KICKBOX coaches, the regular feedback, exchange with- and contact to external service providers, the incentive to compete with others, and becoming a member of a selected circle of staff, a KICKBOXER.
Dave Hengartner, co-founder at rready and developer within the KICKBOX team, finds that gamification plays an important role from the start: „It appeals to the play instinct in people and since we all like to play, it helps strengthen the connection to the ecosystem.”
rready has been helping organizations build innovative, supportive work environments for years. We can guide you through developing and implementing an effective employee engagement workplace strategy, creating a culture that will continuously drive productivity and improve your bottom line. Recognize your team, their hard work, and give them the tools for success. If you're rready to motivate your employees and transform your business, Contact us today
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